This course will take you through the exact steps I use as a photo retoucher on a daily basis. From setting up your workspace and ways to speed up your workflow, to adding those high end finishing touches to your photos.
ENROLL NOW
You don't have to do it alone.
Imagine effortlessly transforming your food and product photos into stunning, high-quality images that captivate clients and elevate your portfolio. With the Roadmap to Retouching course, you'll master the art of Photoshop specifically tailored for food and product photography.
No more struggling with inconsistent edits or feeling overwhelmed by the complexity of Photoshop. Instead, you'll confidently navigate through specialized retouching techniques that enhance textures, perfect lighting, and remove blemishes, all while maintaining a natural, professional look.
Picture yourself attracting top-tier clients, commanding higher rates, and watching your business grow as your images consistently stand out in a competitive market.
This is the transformation awaiting you when you invest in Roadmap to Retouching.
challenges you might be facing:
- Your photos often look different each time you edit, making it hard to maintain a cohesive portfolio.
- You're spending hours trying to match colors, tones, and styles across different images without achieving a professional finish.
- You're daunted by the sheer number of tools and features in Photoshop, unsure where to start or how to use them effectively for food and product photography.
- Tutorials and guides online are either too basic or too advanced, leaving you stuck and frustrated.
- This confusion is preventing you from delivering high-quality images that meet industry standards.
- The techniques you've learned for weddings or portraits don't translate well to commercial photography.
“ I can safely say that now I’m more confident reaching out to and working with high-end clients because I can create the kinds of images they’re looking for. This is hands down one of the best courses I’ve bought in a long time”
— Steph
You need:
You want to take the guess work out of the post-production process, have a steady workflow, and a constant resource to reference.
You want to feel confident in reaching out to your dream clients, knowing that you can provide the level of images they're looking for.
You want to learn advanced retouching techniques specific to food and product photography.
SO LET ME INTRODUCE:
Roadmap to Retouching
This isn’t just a one and done type of course, this is a resource to continue growing your photography business.
Learn the Basics
- Setup and save your workspace
- Groups, layers, and masking overview
- Create your own keyboard shortcuts
- Create your own actions
- Batch export PSDs to JPGs
- Camera Raw overview
- Non-destructive editing
Go-To Tools
- Clone stamp tool
- Content-aware tool
- Patch tool + spot healing brush tool
- Gradient tool
- Liquify tool
- Pen tool
- Selection tools
- Mixer brush tool
Color + Light
- Exposure (overview of levels + curves)
- Color balance
- Remove color tints
- Make whites + blacks pop
- Add light effects with the gradient tool
- Dodge and burn using curves (non-destructive)
- Change the color of an object while keeping original shadows
- Change the background color while keeping original shadows
Cleaning Techniques
- Frequency separation
- Remove dust + scratches
- Straighten labels
- Remove wrinkles
- Object removal
Selections + Compositing
- Extend/add more background
- Focus stacking
- Combine multiple images (compositing)
- Create repeating patterns
Effects + Filters
- Add candle flames
- Replace sky
- Sharpen to make images crisp and clean
- Add fizz/mist
- Create water droplets
- Add specular highlights
Portraits + Lifestyle (bonus!)
- Portrait retouching (selecting subjects, flyaway hair removal, teeth whitening, skin retouching)
- Skin retouching (hands)
Retouching Breakdowns + Creative Concepts
- Texture swatches
- Create GIFs in Photoshop
- Create custom brush textures
- Retouch breakdown from start to finish (in-studio product image example)
- Retouch breakdown from start to finish (on-location restaurant image example)
How does this sound?
The Results You're Going to Get
01
You’ll have a skillset that helps you feel professional and up to date with the latest techniques
02
Fill your calendar with your dream clients that make your heart happy.
03
You know how to create your own signature creative style that will help you stand out and attract more clients
04
Kick that imposter syndrome and self doubt and feel confident.
05
You won’t need to Google every tool and technique because you’ll have your own learning platform that takes away the guesswork
HOW IT WORKS
JOIN THE COURSE!
You have the option to pay in full or utilize a payment plan.
Log in and bookmark the link
You'll receive an email with instructions on how to log into the course. Watch the videos in Module 1 to get started.
JOIN THE SLACK COMMUNITY
Join our private slack group and introduce yourself! You can ask questions, post images for review, or just nerd out about all things photo!
A year from now you will have wished you started today...
So let's get started.
You don't have to do it alone.
Sometimes we need a little help to take things to the next level. And sometimes, you just need someone to tell you what works.
Here’s the thing—no one learns how to master retouching overnight. It takes time and lots of practice. I’ve spent years as a photo retoucher and now I want to pass on all my tips and tricks over to you.
you're in the right place.
Be booking your ideal clients and working on projects that bring high reward — both financially and creatively.
Have a skillset that helps you feel professional and up to date with the latest techniques.
Feel more like a professional photographer, rather than a hobbiest
Know how to create your own signature creative style that will help you stand out and attract more clients.
Have your own learning platform that takes away the guesswork and save time searching.
Have a clearly defined post-production system that helps you stay organized and professional.
“Becca, the class is amazing! I thought I knew Photoshop but about 2 lessons in I realized that I didn't know anything at all.”
“I have definitely learned at least two things as a beginner, and I feel like I am getting better and better at those! Your such thorough tutorials are gold!!!!!”
“It's nice to have it to go to when I need a quick and specific tutorial instead of searching for hours on YouTube.”
MEET Your
INSTRUCTOR
becca maffett
I’ve been a photographer for over 10 years, starting out as a wedding and portrait photographer but now specialize in commercial photography. I went to school for photography, learned all the fundamentals, and absolutely loved the commercial side. After college, I took on a job as a portrait retoucher and was photographing weddings on the side. Once I decided to get serious about food and product photography, I quickly realized that I needed to learn a whole new set of skills in Photoshop.
I started working as a freelance retoucher alongside growing my photography business which has given me A LOT of practice retouching all types of images. I now want to share my skills with you because it has made such a difference in my business! My goal is to create a platform where you can have everything you need, all in one place.
BEHIND
the COURSE
With gentle encouragement and an art director's eye, I collaborate with my couples to create effortlessly editorial images full of pure love, stunning backdrops, and natural moments (with just enough guidance!)
Light is my biggest inspiration, and I find weddings to be complex, joyous, fashion-filled, emotional, utterly beautiful celebrations that I can't get enough of.
ENNEAGRAM 8, CREATIVE TO MY CORE, ARTIST, ROMANTIC, JANE AUSTIN STAN
about
abigail
as seen in
Harpers Bazaar / Vogue
Marie Claire / Weddings Magazine
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As a globally celebrated wedding photographer with nearly two decade’s experience, Tec Petaja brings an innate knowledge of composition, mood, and light to every moment he captures.
by abigail fitzgerald
About
Author
the
as seen in
Harpers Bazaar / Vogue
Marie Claire / Weddings Magazine
i can help because i've been there
I learned my wedding presets didn't translate to product photography
I struggled with specific challenges like removing blemishes from reflective products, compositing, or adjusting lighting without making images look artificial.
This gap in my skillset was hindering my ability to charge higher rates and attract top-tier clients.
But now, I know how to help...
This program is the only one of its kind because...
it's your all in one resource
It's a comprehensive, all-in-one solution specifically designed for food and product photographers. Unlike other courses that may only cover the basics or focus on a single aspect of editing, this course takes you through every step of the retouching process.
From mastering foundational techniques to learning advanced, specialized skills, you’ll have everything you need in one place. No more piecing together information from scattered sources or struggling to find the right tools for your niche.
With this course, you’ll gain a complete understanding of how to create stunning, professional images that set your work apart and propel your business forward.
This program includes everything you need
As a commercial photographer, it’s important to know how to do things like clean up imperfections and remove distractions, composite multiple images together, or add effects or little details to help make products stand out.
Here’s the thing—no one learns how to master retouching overnight. It takes time and lots of practice. I’ve spent years as a photo editor and now I want to pass on all my tips and tricks over to you, with easy to understand tutorials, all in one place.
This is for you if:
You’re ready to feel more like a professional photographer than a hobbiest
You're a food and/or product photographer
You're wanting to achieve a high level photography portfolio
It's probably not for you if...
You're in a different industry other than food and product
Any photographer who isn’t interested in learning retouching and just wants to outsource
You're not willing to do the work and practice new skills and techniques
SO WHAT ARE YOU WAITING FOR?
Let’s do this thing.
This course will take you through the exact steps I use as a photo retoucher on a daily basis. From setting up your workspace and ways to speed up your workflow, to adding those high end finishing touches to your photos.
FAQ
(Frequently Asked Q's)
How long will I have this course for?
When you join, you’re in it for life. As long as I am offering the program, it’s yours.
You will be notified in advance if I plan to expire it. You'll get access to any future updates.
What software do I need to complete this course?
This course covers a comprehensive, deep-dive into Adobe Photoshop. I will also do a brief overview of Adobe Camera Raw (via Adobe Bridge).
I'm new to Photoshop, is this course suitable for me?
Yes! In the beginning modules, you can learn an understanding of the basics. If there is anything you need more clarification on, you can request more tutorials or ask questions in the private Slack group.
